The #LikeAGirl campaign was created by the brand “Always” which is the leading brand for feminine hygiene products throughout the United States. The light beneath the fire of their campaign is to recognize the discrimination of girl power in today’s culture.
To test their theory out they gave a test to several actors of various ages and asked them a series of questions that included:
- What does it mean to throw like a girl?
- How do you run like a girl?
- What does it mean to hit like a girl?
At the end of the 3 minute commercial, you are able to recognize that the younger girls had more confidence in themselves and their gender as a whole compared to the older actors. When the question of “What does it mean to throw like a girl?” arose, the older actresses began to put in the minimal amount to throw the ball or continued to flip their hair as if they were not strong and quickly fatigued. Whereas when the younger actresses were asked the same question, they were throwing to the point where they would turn blush red and nearly work up a sweat while trying to prove themselves as STRONG people.
I truly believe we can learn so much from this commercial. The way Always expresses what “like a girl” means can be influential in the lives of women from all ages. I asked women on our campus what they thought about the message of #LikeAGirl and the responses came off as positive and having an impact.
“My thoughts on the #LikeAGirl campaign is that it’s empowering to know that girls are no longer letting themselves be known as weak or feeble. I’m inspired that ‘like a girl’ is not a bad thing it’s what you make it. This could be tough or strong based off of your thoughts and actions.” -Kennedy Oliver-Sorrel, senior.
“People stereotype ‘like a girl’ as a bad thing and perceive it as an insult. I think it puts girl’s self esteem down because it really is calling them weak or not great.” -Sarah Salazar, freshman.